@badseedtech

Ignoring all the brainrot “woman bad!” but to address all the comments saying they hired the wrong CEO for a tech company:

Prior to Logitech, Bracken Darrell worked as president of Braun under Proctor and Gamble and made a name for himself by turning around the Old Spice brand. Then he worked at Whirlpool - a company known for washers and dryers. Now he - and Alastair - both work for a large footwear and apparel conglomerate.

CEOs are captains of business and they adapt their skillset to the task at hand. CEOs don’t need to be dialed in to the niche, they need people on their team who are.

@funkmasterkirk

Logitech said, "We got Shroud" and just dusted off their hands and walked away.

@m_yzf

It's simple, they got complacent. They got too comfortable releasing average products without innovation

@StrayGodHarvey

This video is exactly what companies like Logitech need from people inside the communities they market to. Someone at Logitech literally just needs to play this video at a meeting and let them know what a major pillar of their business thinks. Absolutely fantastic video with data to back up what you say and with constructive criticism instead of coming off as just complaining, or trashing the company

@JoshuaValour

Having the EXACT same thoughts. They are crazy behind.

@KiwyZzonk

Worst thing is that there’s no innovation, but also it’s more expensive for no reason lol

@MartinAaberge

Agree 100%. AI button on the mouse - GTFO. Subscription based mouse. Have you lost your minds?

@realevermore

Logitech basically lost their touch years ago and only doing the bare minimum or 2 steps back when it comes to products or other things. They got too comfortable in a way compared to other companies

@XieRH1988

The good thing about mice/keyboards is that these days no one has a monopoly on such peripherals. We're privileged to have so many brands to choose from that if a company ever goes bad, ditching them in favour of another is easy.

The G Pro is the last product I ever got from them and I remember how dumb it was that it still used micro USB and had no capability to be used in wired mode in the event that the battery ran out. Everyone was praising it for being lightweight and wireless but you'd have to be a competitive gamer to fully appreciate that sort of thing and from my perspective it looked like Logitech couldn't even get the basics right. Oh and don't forget the double clicking issues that plagues the G Pro. Definitely no regrets leaving the company behind and using other mice since then.

@REMY.C.

This is what happens when the leaders of a company do not use their products, do not play their games, do not know or get in touch with their customers.

@can1bbl3

When suits take over something they don't understand or like, this is what happens. And how does someone who's worked in beauty and food even end up in gaming? Who elected her as a leader? how was she hired? What rep does she have that makes her fit to be the CEO of a gaming company? Feels like a very shitty joke ngl.

@evalangley3985

They need to fire the CEO, ASAP....

@jakeufps

I got to talk with an incredibly enthusiastic individual who's working at Logitech this week. The reality is that Logitech is as big as a gaming company gets, and bureaucracy is what makes it impossible for them to react quickly and for their workers who truly care to have an influence on their products. Their sheer size and massive internal structuring stops them from making truly passionate products, since those who steer the projects seem to be the ones being the most out of touch.

@Vash.Baldeus

Simple, they hired a CEO who worked in Cosmetics not in Tech, thus she clueless about tech. Why? If she said that a subscription based mouse is a good idea, yea. How are you going to give us a hardware upgrade since you can't do it with software.

@gabbodj95

“CEOs are big picture players”… yeah, we are witnessing how ceos are doing great in the gaming and entertainment industry 💀

@Thiccolo

They discontinued one of their most popular mice in the g602/g604, with no viable replacement people like me who use it as a productivity tool are SOL. For a long time, Logitech also used those horrible mechanical switches that caused their mice to fail within a year. And they still haven't updated their mice to address the issues, and no new models don't count. I am honestly surprised people have not tried to push class action against them.

@mcod99

Great video, Logitech seems to think the market hasn't changed since 2019 when in fact, its totally different. Wooting has changed the keyboard scene and thankfully other brands have jumped on board.

@TheOnceAndFutureDoug

It's usually a bad idea to bring a CEO in from outside the company. It can work but you're far more likely to find success in promoting internally. Boards don't like it because a CEO brought in from outside the company is loyal to the board and CEO's that come up through the ranks are loyal to the company and its customers.

This is a well studied thin in economics, oddly enough.

The part that frustrates me is I used to just be able to buy Logitech stuff and that was going to be good enough, if not the best thing outright. Like I stopped using Razer stuff because their mice were good but their software was trash. Now Logitech just feels... I dunno maybe everyone else just caught up.

@CROSSBL4DE

They're like the Ubisoft of the peripheral world...

@wohwohwohs

They discontinued my baby the G600 MMO mouse. Nothing else on the market compares :( I hope they make an updated lightspeed version. For now I'm wrapping mine up for the future and switching to something still selling.