In over two decades of working in the advertising industry, encountering the concept of obtaining feedback from a "synthetic AI focus group" ranks as one of the most baffling experiences. Just when it seemed like I'd seen it all, this notion has taken the idea of innovation to an entirely new level of absurdity.
Man, AI is just blowing my mind... been studying/working in developing custom solutions for clients for 10 months and every single day I am understanding more and more how insanely world-changing it is.
Plot twist, this whole video is an ad for WPP 😂
AI content will never convince me to buy anything. If anything, it's that the brand chose the cheapest and easiest way and doesn't care about the customer. We should feel connected to the product. wants and feelings. We love when we see our favorite model or celebrity in an AD. and we want to see the product being used by a human, thats how we relate to and expect the results. and not a cold video/ post that's just a mass of recycled data from some source
The combination of AI and quantum computing will make ads more relevant but also more intrusive, blurring the line between what you want and what you’re persuaded to want. This raises new questions about consumer autonomy and the ethics of digital marketing.
BY LYING TO EVERYONE ALL THE TIME EVEN MORE EFFECTIVELY, we will increase ad spend revenue and profit.
Youre both neither creative nor artists and it shows.. your examples looked like 💩. Data driven content that then gets confirmation from synthetic groups is: synthetic success..that will drive costs downs - yes..But it will also cheapen the brands image dramatically which they have built extensively over years..because again: that 💩 looked like 💩. I know you’re going to say it will improve with more time and more data..because that’s what’s techies say. But that you‘re both sitting there presenting this..thinking it looks cool, tells me the problem is not data..
AI driven marketing, specifically content marketing, is one of the highest leverage actions you can take right now. It’s been game changing for us!
I could immediately spot the South African accent! Netjies Stephan! Geluk.
I'm always sceptical of synthetic data
“Synthetic focus group” 😂
I hope we are visualizing what the next decades will look like .. Simply add Quantum to Everything 😁 .. Excellent piece 👌🏿👏🏿
Great talk, it will be interesting to see how AI will automate advertising and make it more competitive for smaller companies
Great info! Thanks for doing it.
Hopefully if it is intelligent, advertising will stop
Great Video!
I don’t understand why I would need 10,000 options generated when it could just show me the top predictive score options. Is that just for show? What’s the point of that?
Well done 🎉
great interview and presentation, seth godin said use AI at least 1-2 hours a day and you will experience how you can use it in your work..
@handleking1