“Sell them what they want” = the value/transformation “Sell them what they need” = your process/systems
Marketing is a mindset. It affects every decision you make, every word you choose, every tool you use.
I’m a real estate investor and entrepreneur. Loved 99% of what he shared. A lot of things I have not heard and read before. By the way, I read a lot. One thing is the story about paying $18,000 at a seminar and selling $18,000 in books the first week. Be aware that It’s possible but not probable especially the first week. He mentions this in a way like it is probable. Just be aware of that before you drop thousands on courses or coaching with anyone. You may be really lucky but the odds are success will take time in anything you do.
1.PRODUCT INNOVATION - Needs to be a. Desirable b. Measurable, must be able to see the difference between before they used your product and after. c. Stable in a sound bite - understandable to a 12 year old. 2. REVENUE GENERATION - Become a better buyer to be a great sales person. a. Promotion, advertising (direct response) "Self Liquidating Offer" and Branding, name that remind you of a story. Then, Fulfillment - deliver on your promise b. Marketing, creating a desire in people to want more of your product and service. Building your email list and customer database. c. Selling, uncovering the value of what you have to offer so well, that people are willing to exchange the money they have for your product or service. Sell what they want and deliver what they need! Turn their pain into their pleasure with your product or service.
"The only way to do great work is to love what you do." Steve Jobs
I just love Myron Golden...only met him last week, and already eating everything he's got on YouTube. Big Thumbs up Uncle Myron
This dude is a business philanthropic genius. This was extremely helpful
Instead of spending thousands of dollars in graduate school, I chose to listen to this guy and invest the money. Now I have employed a lot of graduates
He is just a well put together Individual..just awesome teacher business and ministry..he makes things very simple
wow. Just tuned in a few seconds for the first time to hear what this guy is talking about and i have just discovered this is real wisdom and real authentic knowledge and reality.
"Sell them what they want and give them what they need"
This is so good! “Sell to squire customers not money.”
A. Product innovation- 1. something desirable for market has value past perceived voids, present perceived virtual future pursued visions 2. Measurable 3. State able in a sound byte 1 sentence B. Revenue generation 1. Promotion advertising direct response advertising Slo self liquidating offer acquire customers good ads b. Branding (long) a name that reminds you of a story c. Fulfilling the promising 2. Marketing gathering info, gives you control on next point of contact get good at describing the payoff of your offer not product/ what you have to do (process) [Mark Victor handson] C. Asset allocation- 1. pricing 2. Payment processing (wire & ach >$2000) 3. Payment collecting
This man changed my life
I was introduced to you by my wife, and I've been listening to you ever since. I am reprogramming my mind to be more successful thanks to you.
Thanks, Myron! Finally, someone who has a deep understanding of sales! Incredible.
You must know you've added value when a person likes your video before it finishes and subscribes to your channel without any persuasion from your side. I did that from this video at just 14 min in and that's just less than half of the video. Good stuff here, I can already see that 👏🏾 Oh! Let me add... even more so when that person was searching for something specific and they happen to land onto your video, they decide to watch even though they've never seen or heard about your content but. After tunning in, they feel like you are a gem 💎 Bravo 👌🏾
Marketing is gathering valuable information People are paying top dollar 10X upgrading it Through emotions to deliver with clarity and blasting heart smiles abundance
"You got me confused with Byron Silver" 😂😂😂
@zzyissilvia