@Sly88Frye
YouTube Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
@PinterSebentar
I got 190K subscriber from Shorts. Now when I'm experimenting with long form, the video not performing well :(
@TeddyKittens
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
@Inflightmuzik
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
@petertheaussierainbowlorik7429
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
@DashPum4
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
@AdamCeladin
Finally somebody called it out ,))) These days it almost seems like Youtube is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
@shegz_mighty
Okay I know shorts are the best way to grow your channel and it doesn't pay as well as long form videos but Really? the payment may be bad but not that bad, with 7.6 Million shorts views one can make $1k and I should know cuz youtube is growing and improving everyday. It's true it used to be that bad So I believe things will keep on improving on YouTube and YouTube shorts
@Latifahgarba
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
@sirisimsstudio
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new YouTubers to save their time.
@lkassassin4704
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
@FilmStir
Your video that got 30.2 million views but only $42.25 blew up about 2 years ago before Shorts were paying more money.
@ssavaart
Great job breaking this down. Exactly my experience as well.
@IslandHopperTV
To be honest Shorts has done zero positive things for our channel.
@DuckFortress1
As a small content creator, I’d like to thank you. I currently have 7 subscribers from YouTube shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
@MirandaDetailing
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
@DexTag
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality. I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that. But I should also note that this information/data is potentially outdated since it was done a while ago. And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk. -the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload" -Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box -Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel -Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work -Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time -This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video. Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
@Waytozanzibar
Agreed 💯 Sometimes I really feel like giving up, since my long videos don't get many views than shorts.
@houseofcatekenya
I wish everyone reading this comment light and growth
@oscarowenbusiness