@wavecoders

You are 100% correct and well stated. They criticize the book cover and not the book, which requires no effort. It was refreshing to actually hear a concise summary of Apple intelligence and what it actually means.

@yvesvandenbroek6055

I find the writing tools amazing, they help me in day to day productivity, Image cleanup is nice, but if I look what I need and use, it are the writing tools, amazing… the fact that they run mostly on device and are integrated everywhere make it probably the best AI use. GenAI and answering general questions, why? A simple search on the web is great and the AI search is consuming tons of energy and I do not find the answers any better … Next up will be the app intents, that is going to be a game changer … stringing my personal information to something useful without sacrificing security and privacy that is the way forward and Apple Intelligence has build the foundation for that (unlike windows recall that brute forced itself without considering security and privacy … cutting corners as usual …)

@leg1tvids

We are either in or approaching the golden era of your videos.

@johang1293

The major drawback with Apple is their closed ecosystem, this goes back all the way to the Apple II I had. If they open sourced their hardware and software, I would be all in. Hopefully we are not too far away from where we have open source models that can designs new more efficient chips and hardware  that everyone will benefit from.

@TheFullTimer

I really appreciate the perspective and optimism for the direction of AI technologies.  The brief retrospective of Apple's influence & Sherlocking was a welcome reminder of how they can guide the market.

(An aside... I haven't heard/seen MKBHD in years, but that's likely due to some Alg. tuning.)

@mbarsot

You’re so right, I’m under   the Impressions that Marketing Got Too Much Power there.
Think About the intro of  iPhone 16
Tim Said “Built from Ground Up for AI”
But in fact, iPhone 15 Pro is almost the same 
Already really quite good 
Yes  the message about the power efficiency of Apple silicon should be the most important to put forward
And in fact, they should probably do server blades too…

@CanalianInc

You are mistaken about this only because apps are sandboxed. All you can build is apps that are self contained which has nothing to do with apple intelligence there is no difference there, the capabilities for the developer have not changed. Apple intelligence is an opportunity to improve on the much hated siri because it has access to the lower layers and has the ability to control other apps. They could have also give developers access through this somehow. They have done neither, so the dream of the intelligent assistant on your iPhone dies with apple intelligence unless they change course which at this point seems unlikely. Overall the company is now without innovation and year after year sends the same thing, not really how the company started.

@futuristudios

💯 % agreed. though you could have mentioned AppIntents to better communicate the submerged part of the iceberg.

@MeinDeutschkurs

Apple is migrating every former "machine learning task" into Apple Intelligence. So, there was lots of there, before they called it Apple Intelligence. And yes, boiler plate apps like Mail are good examples for the analogy. Let's hope they fill the gaps and will open the platform to really take advantage of it, while keeping it secure between the different Apps.  And sometimes the worst approach is the best we can currently get. Btw, I like this type of content very much, I hope that it skyrockets at the stats.

@Maxer-i4i

Mac Studio and the Apple ecosystem are nice and I use them. You are right in the comment I wrote the other day, but I am in favor of buying more than one Nvidia 5090. 4:10

@andikunar

95% agree with you (maybe because I also worked at MSFT for 15 yrs, use macOS/Windows/Linux, favor my Macs, but e.g. also have a Snapdragon X Elite).
Where I disagree, is the for me significant gaps in their foundation - e.g no virtualization support for the GPUs/ANE (VMs/containers) - a security issue, and totally black-boxing the ANE - even their MLX-framework can‘t use it. Not only is their marketing consumer-focused as you pointed out, to many of their devs also have a „glitzy“ consumer-focus. E.g. nested Hypervisor support only got introduced 4 yrs after Apple silicon launch.

@noahqb2112

I agree in the sense that this is the direction Apple should be going in, but I still think they wasted a lot of time and development on the current user facing features that are no where near as important as the behind the scenes stuff.

@Pregidth

Thanks for this insightful video, Matt. I agree that we are at the forefront of innovation with LLMs, and there is much more to come. The true potential of these models lies not just in their capabilities but also in the creativity and imagination of those who use them. Many people are still constrained by their preconceived boundaries when it comes to leveraging LLMs fully. (Revised by local AI powered by Ollama :D)

@mrRambleGamble

They shouldn't hype it if it's underwhelming. It's not worthy of being a selling point yet.

@kbqvist

Interesting points; thanks!

@sammcj2000

I think end users would likely be hating on apple intelligence a lot less if Apple improved or replaced Siri, which is so painfully bad I think it tarnishes anything that's perceived to play in the same space from them.

@MarcusHast

I find your comments to be more about what you hope Apple will deliver in the future. And about local ai in general.

MKBHD talks about what Apple has actually delivered so far.

You are just talking about different things.

Apple also has a tendency of adapting new things late while branding it as something unique (apple intelligence, *cough*). It still remains to be seen if they will get buy in from developers or if will languish like their Metal API for graphics.

Both Microsoft and Google have delivered a lot more stuff that's actually integrated in existing products. Even if that has also been fairly lackluster with what they actually accomplish.

Like how you can use Gemini on your phone as an assistant, but just that it's about as useless as Siri when it comes to actually getting things done.

@samsquamsh78

I think you may be right. I hope you are, as I love the idea of private ai, and the apple ecosystem. amazing machines to work with

@raymobula

Apple Intelligence is ok at best - for now. But as with Google’s Gemini, it is embedded into the ecosystem - and by doing so this totally changes how you have to think about it. It’s a platform. And edge AI on your phone or IoT is a game changer.

@kepenge

would to see @MKHBD reacting to this video...