Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media.

In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand.

See the story here: sparktoro.com/blog/how-one-media-placement-led-to-…

I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.

First, they were ready for conversions. When you’re ready, do these five things.

00:02:49 Set goals for pitching.

00:04:36 Pay attention to social media commenters.

00:08:32 Having your product on platforms like Amazon or using affiliate programs increases your chances of getting coverage. Be conversion-ready.

00:11:25 Specific goals are essential for sales, email list growth, and local foot traffic. Understand your target audience, avoiding missed opportunities like untapped markets on social media.

00:15:21 PR success can be hard to track since it relies on word of mouth, but backlinks and media appearances can result in a surge of orders.

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