As businesses continue to evolve in the digital age and decisions need to be made ever more quickly, it is becoming imperative to respond to events the moment they happen, otherwise organizations run the risk of: Losing customers to their competition; Losing money to production failures on a manufacturing line; Or failing to spot fraud. Apama enables organizations to maximize the value of their big data by analyzing and acting on high-volume operational and customer interactions in real-time, so that they can act on and respond to events while they still matter.