Cameron Robert introduces the basics of AMPscript in Salesforce Marketing Cloud. Lesson 1 covers a basic overview of the Syntax, how to set an Email to reference a Data Extension, and an overview of IF Statements.


0:00 - Introduction
0:12 - Trailhead & Documentation
0:42 - What is AMPscript
1:24 - Setting up an AMPscript learning Email & Data Extension
7:30 - AMPscript Syntax
9:12 - Set an Email Data Source as Data Extension
10:40 - Data Extension Personalisation
13:07 - Personalisation Strings
16:47 - More Data Extension Personalisation
18:44 - String Functions
21:57 - Declaring Variables in a Code Block
23:21 - Using the V() function to output a Variable
26:10 - IF Statement
34:51 - Summary


Salesforce Documentation:
• AMPscript Trailhead: trailhead.salesforce.com/search?keywords=ampscript
• AMPscript Syntax Guide: developer.salesforce.com/docs/marketing/marketing-…

Sample Rows:
• Github: github.com/camrobert/SalesforceMarketingCloud/tree…

Related Videos:
• Build an Email in Content Builder:    • How to build an email using Content B...  
• AMPscript Case Functions:    • AMPscript Case Functions - Salesforce...  
• AMPscript IF Statements:    • AMPscript IF Statements in Salesforce...  


Contact:
www.linkedin.com/in/camrobert/
www.cameronrobert.com.au/
twitter.com/AusCamRobert

Music: www.bensound.com/