The qualifying learner is capable of:
o Demonstrating an understanding of the importance of accurate customer information.
o Demonstrating an understanding of the marketing database.
o Identifying prospective and existing customers.
o Collecting customer information in accordance with database.

To receive the course, kindly go to skills.sdp.edu.za

Furthermore, the Module Breakdown is as follows:
Module 1:
• Explain, with examples, the difference between customers and prospects.
• Identify, according to generally accepted principles, the primary internal and external sources of prospects and customers.
• Explain, with specific reference to the organisation’s products and/or services, the importance to the organisation of identifying the right prospects.
• Explain the importance of gathering and capturing accurate customer information in terms of developing future customer relationships.

Module 2:
• Define and explain a marketing database in generally accepted terms.
• Identify the various types of customer information required for the development of a marketing database and explain in terms of their marketing applications.
• Explain in terms of the modern consumer’s demand for personalized service the need for a marketing database.

Module 3:
• Identify customers internally through consultation with the sales force and the information technology department.
• Formulate, based on existing customer descriptors, prospect profiles.
• Identify prospects externally by applying the profiles developed and also through segmentation processes and the matching of product and/or service benefits to consumer needs.
• Explain methods of sourcing prospects’ contact details according to established practice.
• Qualify prospects according to prospect profiles.

Module 4:
• Collect and record customer data in accordance with the fields required for each customer file on the marketing database.
• Check customer data for accuracy against the organisation’s data-capture criteria.

If you want to learn these skill sets go to skills.sdp.edu.za Now.

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