We are very excited on this episode of Ignite to invite Jennifer Whyte & Nicola Mclaren onto the webinar to discuss why insight is key to your post-lockdown strategy, and how to build the teams to deliver it.

As we slowly come out of lockdown, some of the changes we have seen will return to normal, whilst others will continue to evolve. Key to understanding these changes in behaviour is the research and insight functions within our organisations. Strong insight teams will be a key asset in helping our businesses meet the new expectations of our customers - and steer clear of any pitfalls.

Jen spent 19 years at Unilever in multiple CMI roles, most recently as Global CMI Director for deodorants where she spent her time getting familiar with underarm odour!

Nicola spent 29 years at Unilever in roles spanning marketing, insight and strategy. Most recently she was responsible for helping Unilever​ brands create their purposes - which she continues now as an independent consultant.

They share their perspectives on where they think we are headed, and how to build the insight teams required to navigate the new, emerging consumer landscape.

-----

The Forge is a customer strategy consultancy. We solve business challenges rooted in customer behaviour.

For further information about The Forge or to join future episodes of Ignite you can follow us and find us on the following channels:

Web - https://www.thisistheforge.com/
LinkedIn -   / the-forge-insight  
Twitter -   / _theforge  
YouTube -    / @theforgeinsight  

#futureconsumervalue