LLM-powered search engines are revolutionizing the way users find information. Instead of one-way searches, users now engage in interactive, back-and-forth conversations with AI tools. Here’s why this shift matters:

Conversational Context: AI search engines like ChatGPT and Perplexity allow users to iterate on their queries, refining results over multiple prompts.

Personalized Recommendations: These platforms prioritize context and relevance, often recommending brands and solutions based on a broader understanding of user intent.

New Opportunities: Businesses can establish themselves as thought leaders by optimizing for specific niches and long-tail queries.