Introducing the next episode of The Forge's Ignite webinar series...
Divided by a common language: how to remove vagueness from your business.

At The Forge we use the term 'fat' words to describe words which bring vagueness into our businesses. Fat words are words like convenient, premium, healthy, luxury or sustainable. They are the words that we use every day - as marketing professionals and as consumers.

Entire brand and category strategies can be built off the back of fat words, yet ask 100 people to define a fat word, and you get 100 different answers. It is this vagueness that creates risks for our businesses.

The Forge Co-founder Ben Glassock shares how to eliminate this vagueness from our brands and businesses in this quick-fire 15 minute webinar.

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The Forge is a customer strategy consultancy. We solve business challenges rooted in customer behaviour.

For further information about The Forge or to join future episodes of Ignite you can follow us and find us on the following channels:

Web - www.thisistheforge.com/
LinkedIn - www.linkedin.com/company/the-forge-insight
Twitter - twitter.com/_theforge
YouTube -    / @theforgeinsight  

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