The integration may not necessarily require a tight coupling, and this is why companies often do not encounter issues with the marketing automation tool from Salesforce.

However, it might not offer as native an experience as you would find, for example, with HubSpot.

Salesforce stands out due to its unique capabilities, providing various success packs tailored to specific industries.

These packs include pre-configured custom objects that are already maintained and managed by Salesforce.

This is a significant advantage, as companies engaged in building and developing workflows would otherwise need extensive internal expertise and consulting support, making the implementation process considerably more expensive.

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