As it suggests in the name, a customer relationship management tool or CRM is centred around the customer. It stores, organizes and analyzes customer data and interactions in order to improve a business’s internal customer processes and in turn improve customer-facing interactions. This leads to improved productivity and customer satisfaction. When you keep your customer as your central focus you will always be seeking ways to improve the customer experience. Check out this webinar to find out why every company big and small can benefit from a CRM’s customer-centred approach.

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