B2C is the acronym for Business-to-Consumer that defines the business model in which companies sell a product or service directly to end consumers.

Companies that carry out this type of B2C transactions are usually called "B2C companies".

See also our other video's on how it is different from B2B (business to business).

Learn more about B2C marketing here: www.saleslovesmarketing.co/glossary/b2c