What is CRM? | Salesforce Essentials 101 | Salesforce

Learn how Customer Relationship Management (CRM) helps companies better engage with prospects and customers, streamline communications, and grow their business.

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About Salesforce:
Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.